1. Email:
Email allows you to communicate in a way
that respects the client’s time and attention, as both are very deficient
resources. That means sending short email message, with the most important
content in the first sentence and a clear subject line. Some people never read
past the first line of any email. Email is always record that is easily
searchable.
2. Newsletters:
A newsletter is like a digital or
electronic newspaper, but usually less broad on their content. They are a
daily, weekly, monthly, or yearly letter distributed through e-mail that contains
information of interest or importance to its intended audience.
3.
Phone:
“When one needs to work with a client in
detail and manage the nuances of the conversation, a phone call is still the
best communication channel. “ At time one of my staff members will forward to
me an email chain from a client and ask me how to respond. I say “pick up the
phone”. With a phone call, we have a chance to show that we care about solving
a client issue quickly, along with apologizing for any misunderstanding. We use Email to keep a recorded history of
client request, but all of our client follow-up and engagement done by phone.
So, Phone is a best source to communicate with clients.
4. Skype:
Skype is a great for conference calls and
international clients as it’s free. It’s useful when you have people in
multiple countries coming for a meeting. For regular communications, we try to
maintain a weekly or bi-weekly Skype call with clients, with or without video
(based on our needs). These weekly calls can typically last 30 to 45 minutes
and offer a great way to connect multiple people in different locations.
5. Slack:
Slack is one of the best team messaging
applications allows to stay in touch with clients on a day-to-day basis when
launching a new campaign, or updating on current project developments. It takes
away from the clutter of email and keeps all communications in one location,
where the client can choose to check and respond at their convenience. We use
slack to get the new clients out of email and into chat room format. We can
communication much more personal and decrease the need for lengthy meetings or
the trap of multiple correspondence channels like text, email, phone, and social
media.
6. Snail
mail:
Today almost all of our communication is
delivered through our phones and computers. To stand out new prospects, a
mailed letter can make a far bigger impression than yet another email in an
overflowing inbox. Letters are so rare that people can be intrigued and will
open them. “Try it.”
7. Social
Media (Linked In, Facebook & Twitter massaging):
One of the best and significant upsides of
staying in touch with clients over social media is that you’re meeting
consumers where they are already spending their time, which helps clients
manage social media across the enterprise. Use social media regularly to share
content, updates, and your own tips or
thoughts with clients, thus establishing yourself as a credible expert in your
field and a top-of-mind choice when your type of service are required. In
situations where discretion is necessary, use Facebook messenger, twitter
direct messages or LinkedIn Inmail.
8. Texting:
As business looks the critical millennial
market and break through today’s cluttered communication channels,
SMS/text-based messaging is one of the fastest and most efficient ways to
accomplish this goal. I always give my cell number to all my clients and let
them inform that is that okay to text them about urgent matters. This not only
help me to stay on top of things that need my immediate attention, but shows my
clients, I truly care about their business.
Comments
Post a Comment